| Author | | Thread: Wal-Mart Wines |
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Jackson Powell, Tennessee USA
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| | Wal-Mart Wines Posted: Mar 9, 2008, 8:34 AM CST | Wal-Mart announced that, sometime in 2008, it will begin offering customers a new discount item--Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an affordable price, in the $2 - $5 range.
Wine connoisseurs may not be inclined to put a bottle of Wal-Mart brand into their shopping carts, but "there is a market for inexpensive wine," said Kathy Micken, professor of marketing at University of Arkansas , Bentonville, "but the right name is important."
Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brand. The top surveyed names in order of popularity were: 10. Chateau Traileur Parc 9. White Trashfindel 8. Big Red Gulp 7. World Championship Riesling 6. NASCARbernet 5. Chef Boyardeaux 4. Peanut Noir 3. I Can't Believe it's not Vinegar 2. Grape Expectations 1. Nasti Spumante The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).
P.S. Don 't bother writing back that this is a hoax. I know possum is not a white meat.
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bajanblue Speightstown, Saint Peter Barbados
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| | Wal-Mart Wines Posted: Mar 9, 2008, 9:24 AM CST |
Jackson wrote:Wal-Mart announced that, sometime in 2008, it will begin offering customers a new discount item--Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an affordable price, in the $2 - $5 range.
Wine connoisseurs may not be inclined to put a bottle of Wal-Mart brand into their shopping carts, but "there is a market for inexpensive wine," said Kathy Micken, professor of marketing at University of Arkansas , Bentonville, "but the right name is important."
Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brand. The top surveyed names in order of popularity were: 10. Chateau Traileur Parc 9. White Trashfindel 8. Big Red Gulp 7. World Championship Riesling 6. NASCARbernet 5. Chef Boyardeaux 4. Peanut Noir 3. I Can't Believe it's not Vinegar 2. Grape Expectations 1. Nasti Spumante The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).
P.S. Don 't bother writing back that this is a hoax. I know possum is not a white meat.
I like the Big Red Gulp
Has a ring to it...
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Indyfella indianapolis, Indiana USA
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bajanblue Speightstown, Saint Peter Barbados
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Indyfella indianapolis, Indiana USA
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allready portland, Oregon USA
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allready portland, Oregon USA
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roseofsharon Buggered if I know where...?!!, Hampshire, England UK
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shipoker55 St. Petersburg, Florida USA
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roseofsharon Buggered if I know where...?!!, Hampshire, England UK
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shipoker55 St. Petersburg, Florida USA
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roseofsharon Buggered if I know where...?!!, Hampshire, England UK
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JewelLiz Yarmouth, Maine USA
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